About

Einar Erlendsson

I’ve had this dream for 20 years now. Create uniquely inspiring photography workshops where people explore and share their creative passions in the magnificent landscapes of Iceland, combining the expertise of world renowned photography instructors and the experience of native Icelandic professional photographers. That dream became a reality four years ago with FocusOnNature workshops.

FocusOnNature has become much more than I dreamed – it’s become a community. We’ve made so many great friends – our “FocusOnNature Family”. Most of our friends stay in touch regularly; some return year after a year. It’s been an unbelievable adventure – one we’d like to share with you.

So Different

Each workshop is made unique by the instructor’s strengths and passions, customized for individual participants, and guided to unique destinations. No two workshop experiences are ever the same.

FocusOnNature is guided by Icelandic natives, working professional photographers, with a lifelong experience, connection, and commitment to the place and its culture. Fluent in both the native tongue and its ways, you simply can’t find better guides, who mix high adventure and gracious hospitality. Their local knowledge and insider information will send you along hidden byways where you’ll find people and places you’d never find on your own. Their passion is to make your stay not just enjoyable but unforgettable.

Einar Erlendsson, B.Sc. Image Science
,
Founder of FocusOnNature